Thanks for visiting my web-site. Here you can learn about my academic and research background, my books, broadcasts and conference work.

I am a neuropsychologist who has been called the ‘father of neuromarketing’ due to my pioneering work in this area during the late 1980’s.

Watch the world’s first ever demonstration of what, some twenty-years later, would be called ‘neuromarketing’ which I gave on Tomorrow’s World back in the early 1990′s.

I started out studying medicine but later switched to psychology and obtained my doctorate from the Department of Experimental Psychology at the University of Sussex. After lecturing there in Clinical Psychology and Psychopathology I left to found my own research laboratory, Mindlab International, which specialises in brain research and neuroscience as applied to consumer behaviour and decision-making.

Video by Charlie Rose, Author’s Flick, Courtesy Royal Victoria Place, Tunbridge Wells. Kent.

I have spoken at conferences, workshops and seminars around the world on my areas of research interest. These include stress, memory and mind enhancement, decision making, neuromarketing and techniques of mind control. I was a guest speaker at the 2011 International Festival of Thinkers held in the UAE.